duh-nuh... duh-nuh... duh-nuh, duh-nuh duh-nuh duh-nuh! For most, that tune signals a malevolent Great White lurking, ready to wreak havoc on a quaint beach town in New England. Here at Sock Fancy HQ, however, that tune has a happier meaning - Shark Week is back, people! We're so excited to announce that Sock Fancy has teamed up with Discovery™ to create our 2019 Shark Week Collection. We're offering four brand new styles to sink your teeth into, just in time for television's biggest summer event. Introducing... FRENZY. Hammerheads and Tiger Sharks compete for complete domination in this shark-filled frenzy. Watch your toes! SWARM. The color scheme says "gummy...

Not all dads are created equal. Sure, most of them thoroughly enjoy embarrassing their kids and dropping a dad joke when we least expect it, but everybody’s different. Thankfully, a Sock Fancy subscription is perfect for almost every type of dad, including… 1. The Young Dad Don't let him give in to the sudden urge to switch to white tube socks that kicked in as soon as he became a Dad. Keep him young for a little while longer with our bold patterns and statement-making prints. 2. The Bookworm Dad If your Dad's always got his nose in a book, or magazine, or...

Seasons change, and naturally, your wardrobe changes with it. Every spring, you stash your chunky sweaters away and pull out your lighter layers and rain jacket. Before long, you’re trading those for swimsuits and hawaiian shirts. Then, as the weather turns chilly, you search for the flannels and beanies you haven’t touched for months. Everything else in your closet changes with the seasons - why are socks the exception? Answer: They don’t have to be. We’re excited to announce Sock Fancy Seasonal, our new quarterly subscription box for the sock lover who embraces bold prints and whimsical, on-trend designs.  ...

2013 was a simpler time. President Obama was just sworn in for a second term. The Harlem Shake was sweeping the nation. Amanda Bynes was in the midst of a breakdown rivaled only by Britney herself. The concept of a sock subscription was unheard of, nay, groundbreaking for a world of Hanes-clad men and women. Sock Fancy was just a dream, a vision, to change the way people thought about socks. That year, our co-founders Stefan and Futhum started shipping socks from the ping pong table in their living room, and the rest is history.  Six years later, Sock Fancy has #glowedup...